Every call that rings out while you’re on a roof or under a sink is a customer who usually dials the next number on the list. Set three assumptions for your business — the math updates live.
Voicemail could be costing you
~$66,300/yr
≈ $5,525 a month in quoted work you never heard about
How we got that: 5 missed calls/wk × 4.33 wks/mo × 30% close rate × $850 avg job = $5,525/mo · × 12 = $66,300/yr
ClearLine starts at $59/mo — about 1.1% of what missing calls could be costing you.
An exposure estimate from your own assumptions — not a promise of recovered revenue. No service wins back every missed call.
Not sure? In a 30-day study of 85 small businesses, 62% of inbound calls went unanswered or to voicemail (411 Locals). If your line rings 15+ times a week, 5 misses is conservative.
Of the calls you DO answer, how many turn into paid work? Most trades land between 20% and 50% — set it to yours.
Every plan includes 24/7 call coverage — pricing is published, overage is $0.18/min, no contracts. Starts at $59/mo.
Cara is answering live for Summit Roofing, our demo company. Tap to call — or dial from any phone.
More than most owners guess. In a 30-day study by 411 Locals that monitored 85 small businesses across 58 industries, 62% of inbound calls went unattended — 37.8% were answered, 37.8% went to voicemail, and 24.3% got no response at all. Your own rate depends on your trade and how much of the day you spend on a roof or under a sink; the calculator lets you set it anywhere from 0 to 50 missed calls a week.
Source: 411 Locals study — “Small Business Owners Don’t Answer 62% Of Phone Calls”
Run the numbers instead of guessing. At an $850 average job and a 30% close rate, each missed call carries about $255 in expected work ($850 × 30%). Answering services run roughly $49–$300 a month, so one typically pays for itself if it catches about one extra job every month or two. If your average job is $150 and you already answer nearly everything, it may not be worth it — that is exactly what the calculator above is for.
A useful estimate is average job value × close rate. At an $850 job and a 30% close rate, that is about $255 of expected work per missed call. It is an average, not a guarantee — some missed calls are spam worth $0, and some are a $10,000 job that books with whoever picks up first.
Only when the caller leaves a message and you win the call-back. In the 411 Locals study, voicemail took 37.8% of calls — and the study counted those as unattended, because a caller with a burst pipe or a leaking roof usually dials the next contractor instead of waiting. Voicemail costs nothing; the jobs that hang up on it do.
Source: 411 Locals study — “Small Business Owners Don’t Answer 62% Of Phone Calls”